Noom, the leading digital healthcare company committed to chronic disease prevention and empowering people to live better longer, today announced that it is expanding its in-app capabilities to include a revolutionary body scan feature. In partnership with Prism Labs, a cutting-edge AI and machine learning company, the body scan technology will provide Noom users with a new level of personalized health insights and knowledge designed to drive peak health outcomes.
Members can now complete a body scan by simply recording a 10-second video of themselves using the Noom app. The AI technology will analyze the footage to determine precise body composition measurements of the user’s body and provide a personalized 3D body avatar. The machine-learning powered software platform calculates the user’s body composition, offering important health metrics such as body fat percentage, fat mass (lbs), waist-to-hip ratio and lean mass (lbs). These measurements are used to develop actionable health insights including a comprehensive personalized health report and visualization.
“GLP-1s are highly effective in driving weight loss, however, much of the weight lost is actually muscle mass,” explains Geoff Cook, Chief Executive Officer of Noom. “Our partnership with Prism Labs makes accurate body mapping available to everyone. Our Muscle Defense™ fitness program emphasizes resistance training and our thousands of high-protein recipes encourage healthy eating, but we needed a simple and accurate way to monitor muscle-mass retention. Now we have it. Now everyone on Noom can gain the body intelligence to live better longer.”
Body composition plays a crucial role in overall health and longevity, as it provides a deeper understanding of an individual’s physical health beyond just weight or BMI. An imbalance of high-fat mass and low lean mass is linked to an increased risk of chronic conditions such as cardiovascular disease and metabolic disorders. A healthier body composition promotes better heart health, boosts metabolism, and improves physical resilience, making it a key factor in achieving long-term wellness and reducing the risk of chronic illness.
During periods of significant weight loss, such as with the use of GLP-1 agonists, 30 to 40% of the weight lost may come from lean mass. This muscle loss can be more pronounced in individuals with prolonged unbalanced diets – particularly low protein intake – and in individuals undergoing frequent weight cycling. Loss of skeletal muscle with weight loss may predispose individuals to a greater chance of weight regain, which can lead to sarcopenic obesity, a condition defined as the combination of excess fat and reduced muscle mass/function. Sarcopenic obesity is a strong and independent risk factor for frailty, comorbidities, and mortality.
The new feature, which seamlessly integrates within the Noom app, is the latest step in Noom’s mission to provide users with a highly customized experience and an all-in-one tool for tracking and achieving their complete health and wellness goals. The company has been laser-focused on bringing cutting-edge tools and insights to its users this year, and recently introduced a suite of AI-enabled products to enhance Noom’s on-demand healthcare and interactive coaching capabilities.
“Noom is an ideal partner because of their focus on using the best technology to empower everyone, everywhere to live better longer,” said Steve Raymond, Chief Executive Officer of Prism Labs. “We built our platform to provide anyone with a smart phone with precise, accurate body composition information and health insights that were previously only available using expensive hardware. We’re thrilled to help Noom personalize their programming and empower and motivate their users to take control of their health, while making our technology accessible to many millions of people.”
